Design Led Futures 2007 »

This website includes the work of seven students, including myself, from the first six months of 2007. DLF is an initiative aimed at connecting final year design students with world leading companies to produce provocative visions of the future. This exposes students to the broader leadership role of design while stretching the participating company’s perception of its long term business objectives and operating environment. The goal and scope of the project is to extend beyond iterative predictions based in the near future (10 years) to preconception shattering visions sited in the distant future (80 years). In some ways similar to science fiction but with the specific intent of revealing an achievable and aspiration pathway forward into the future, Design Fiction.